Showcase your business with a 360-degree perspective

When I’m looking for a restaurant in San Francisco, I always browse photos to see if the ambiance is right for the occasion. With our Business Photos pilot, we’ve been photographing businesses, with their permission, to highlight the qualities that make their locations stand out. In addition to the photos that business owners can upload directly through Google Places, these photos help potential customers get a better view of the decor, merchandise, food, and more on each business’ Place page.

Gruhn Guitars Inc. in Nashville, Tennessee, United States

We’ve also been taking 360-degree photography to help businesses owners showcase their locations further, and starting today you can experience that panoramic perspective for select businesses in the United States, Japan, Australia, and New Zealand.

This experience, using Street View technology, includes 360-degree imagery of the business interior and storefront. With this immersive imagery, potential customers can easily imagine themselves at the business and decide if they want to visit in person.

Tenkai, Kyoto, Japan

We’re now starting to make these images available through the Place pages of select businesses we’ve photographed. When 360-degree imagery of a business is available, you’ll see an arrow appear over the thumbnail Street View image on that business’ Place page. Press the arrow to preview the storefront or interior, then click on the thumbnail to see the image in Street View.

Storefront thumbnail for Susan Avery Flowers and Event Styling in Australia

With this pilot, you'll begin to see additional photo experiences on the Place pages of a growing number of businesses. As additional imagery becomes available for more locations in the coming months, you’ll also be able to enter the interior perspective of businesses directly from the Street View images of nearby roads on Google Maps.

We’re continuing this program with businesses in select cities in the United States, Japan, Australia, New Zealand, UK, South Korea, and France. If you would like to highlight your business to Google Maps users, please visit the Business Photos site to learn more and apply.

Posted by Gadi Royz, Product Manager, Google Maps

An Update on Tags

[Cross-posted from the Google Small Business Blog]

As users increasingly rely on tools like Google Maps and Places for information about the world around them, we're working hard to develop products that help local businesses highlight themselves and their offerings.

Last year, we introduced our trial for Google Tags, a way for businesses to highlight their organic Google Places listing with a yellow tag that showcases offers, photos, videos, menu, and reservations for a flat monthly fee.

Since that experiment began, tens of thousands of businesses have used Tags to help potential customers make easier, more informed decisions when searching. Throughout this period, we monitored Tags closely to learn more about our users' business needs and how they used the product.

We’ve made a decision to shift our efforts toward other present and future product offerings for local businesses, and will be discontinuing this trial. To that end, we’ve now halted new signups and will be working with existing participating businesses over the coming weeks to help them meet their marketing needs with other Google products where possible.

We’ve learned a lot from our Tags trial and will take that knowledge into account as we continue to find the best ways to serve users and local businesses alike. Lastly, we want to thank all of the businesses that were part of our Tags trial, and we hope we can meet their advertising needs with one of our existing products.

Posted by Shalini Agarwal, Product Manager

Hotpot is going Places

(Cross-posted from the Google Places Blog.)

Last November, we introduced Hotpot, our recommendation engine to help people discover great new places when they search on Google. It’s simple: Rate and review the places you know, add friends whose opinions you trust and we serve you up personalized recommendations based on those tastes.

Since then, we’ve released an iPhone and Android app, integrated Hotpot recommendations into Google.com and Google Maps, expanded to more than 47 languages and enabled people to share their ratings and reviews to Twitter. While busy iterating on the product side, we’ve also launched marketing and community campaigns in five cities in the U.S.: Portland, Ore.; Austin, Texas; Las Vegas, Nev.; Madison, Wis.; and Charlotte, N.C.

It’s been incredibly exciting to watch Hotpot grow—the community has quickly expanded to millions of users who are rating more than one million times per month and enjoying a truly personalized view of the world. Based on this success, we’ve decided to graduate Hotpot to be a permanent part of our core local product offering, Google Places. Rolling Hotpot into Google Places helps simplify the connection between the places that are rated and reviewed and the more than 50 million places that already have an online presence through Google Places—places that millions of people search for and find every day on Google.

Many of you first asked us at Hotpot’s launch: Why the name? Hotpot, the dish, describes a shared eating experience. To us, the name embodied the communal experience of sharing your ratings and reviews with friends, and getting recommendations in return.

Though the name Hotpot may be going away, you can expect even more “Hotpotness” in Google Places. We have big plans to continue adding more features to Google Places that make it even easier to rate, discover and share the places you love whenever you’re using Google. So stay tuned to the new Google Places Blog for product updates, tips, tricks and news from our city campaigns.

Posted by Lior Ron, Google Hotpot (Places!) Product Manager

Tips for creating a free business listing in Google Places: Adding useful descriptions and relevant categories

(Cross-posted from the Google Small Business Blog)

With this blog post, we’re concluding our three part series about the Google Places quality guidelines. Today, we’ll discuss how to choose the best fitting categories for your business listing as well as how to provide a useful description. In case you missed the first two blog posts, you can find here the first post about business titles and here the second part about business types.

Adding useful descriptions

As a business owner, we encourage you to add a specific description of your business in the “description” field. This gives potential clients more information to understand what your business is about and see if your business matches what they are seeking. You can also use this field to provide further guidance about the location of your business which might be useful in some cases where it is hard to find, e.g. if the entrance of your business is only accessible via the rear.

Keep the description clean and concise, so it is helpful to users and catches their attention. A series of repeated keywords or categories may turn off potential customers, but a crisp and catchy summary of the services you offer help users determine if your business is right for them.

Choosing relevant categories

If you provide appropriate and accurate categories, we can better match your business listing to relevant user searches. We recommend choosing specific categories that describe the core of your business well instead of broad ones. A good way to find representative categories for your business is asking yourself the question “What is my business?” Be sure to capture what your business is as opposed to what it offers or sells - in that sense, “bakery” would be a good category as opposed to “cakes” or “bread”.

Also, do not include location information in the categories field. If you would like to provide such additional information about your business, you can use the description field and, if appropriate, the service areas feature.

You will be asked to choose at least one category from our standard list - just start typing in the categories field to see what is available via the auto-suggestions.

We recommend always choosing the best matching and most specific category for your business - for any specific category, Google will be able to automatically determine the more generic category as well. That means, if you are a Mexican restaurant, you should go for ‘Mexican Restaurant’ and not ‘Restaurant’ - Google then automatically knows that if you are a Mexican restaurant, you are also a restaurant.

You can provide up to five categories for your business listing. After picking a standard category, you can add up to four customized categories. To add another category, just click on ‘Add another category’ and an additional field will be triggered. Put only one category per entry field. Entering more than one category into a category field is not compliant with our quality guidelines and could result in your listing being suspended and not appearing in Google Places. In case you find it difficult to find an appropriate standard category to start with, just pick a category that fits best and add more specific custom categories. If you are uncertain about categorizing your business, you can also ask for advice in the Google Places help forum and discuss with other business owners.

We hope that this information helps you add a concise description and accurate categories to your business listing in Google Places. This gives potential clients more information to determine if your business matches what they are seeking. For further questions you can visit our Google Places help forum.

Posted by Sabine Borsay, Consumer Operations

Google Boost: Now Appearing On Mobile Phones

Back in October we announced Google Boost, a new advertising solution to help local businesses connect with potential customers in their area. Today we are excited to announce that Boost ads can appear on Google Search results pages on Android and iPhone devices.

Consumers increasingly use mobile devices to search for products and services, and Boost will give advertisers the opportunity to reach these customers exactly when they are looking for local businesses on their phones. This feature will automatically take effect for current and future Boost advertisers.

In case you aren’t familiar with Boost, it’s Google's new advertising product that helps business owners quickly create an online advertising campaign that targets local customers. Using information from the business’s free Google Places listing, Boost automatically suggests and creates text ads that appear on Google Search and Google Maps results pages.

Google Boost is now available in all U.S. cities to select business types. To find out if your business is eligible, sign in to your Places account (or create a free one if you haven’t yet) and visit the Dashboard. If Boost is not currently available to your business, fill out this short form and we’ll notify you when it is.

Posted by Kiley McEvoy, Product Manager

Share your photos about Places

When looking for information about a place on Google Maps, I immediately look for photos to help decide if it’s the right place for the occasion I have in mind. Whether looking for images of a restaurant’s cuisine, or getting a feel for the ambiance at a local bookstore, photos immediately help me learn more about a place.

A few months ago, we launched an improved photo viewer for Place pages to help you quickly and easily explore images of locations all over the world. Starting today, you can also contribute your own photos of places you've been to the growing collection of high-quality photos across the web.

The “Photos” section of the Place page now includes an "Upload a photo" link. This new link enables you to select an original photo on your computer and easily add it to the group of photos in the gallery.

The most useful photos are descriptive ones that help others experience or envision a place before they visit it in person. It might be a close-up of a popular dish, a wide shot of a business interior, or a picture of the outside of the building.

Photos that comply with our review guidelines will be available in Place page results for that particular business for you and any other potential customers to see. Users will also be able to explore these photos in search results across Google, Google Maps and Google Earth.

We’re eager to see the variety of photo styles and images our users share for everyone to view and enjoy.

Posted by Roland Kehl, Software Engineer

Tips for creating a free business listing in Google Places: business types

Are you curious about what kind of businesses are eligible to appear in the free listings that appear on Google and Google Maps? In this second post in our blog series about how to create a clear and effective business listing via Google Places, we’ll help you to determine if Google Places is right for your business.

Business types and models that work with Google Places

Google Places is meant to facilitate customer interaction with brick-and-mortar businesses and service providers. Therefore, the business owner or employee who is officially authorized to represent their particular business location must have a physical address in order to comply with our quality guidelines.

Having a physical address means that your business has a specific location (typically including a street name and a street number), can be visited by potential customers or business partners, and has a specific phone number at that location where you can be reached during operating hours. Including your physical address in your free business listing helps customers figure out where they can find you.

Examples of business listings displayed on Google Maps

Businesses that aren’t right for Google Places

Here are a few examples of business types that are not currently eligible to use Google Places:

• Web shops that operate exclusively online and have no office for visitor traffic or direct client interaction

• Businesses without actual physical locations (your living room, the airfield where you offer paragliding lessons, nor the river where your rafting tours start do not qualify as business locations)

• Companies with non-permanent locations like a farmers market stall, a mobile hot dog vendor, or a one-time concert event at a local café

• Real estate companies that don’t have a central office and are trying to advertise individual apartments where no one can be reached in person or by phone

For operations like these, rather than appearing in Google and Google Maps search results associated with a physical location, other online tools might better fit your needs. One option is to advertise and generate awareness about your business activities through Google AdWords. This cost-effective program enables you to get the word out about your business, website or event via online ad campaigns, and does not require you to have a brick-and-mortar business address.

How to create a free listing if you’re eligible

If you’re a business with a physical office location that is open to customers and staffed both in person and via phone during regular business hours, we encourage you to create a free listing by signing in to Google Places here. For example, a real estate company with a corporate office can add the services it offers, the apartments it sells, and so on in the description field of the listing.

Be careful to create just one listing per physical location and to create listings only at places where your business is actually located. For example, if you run a DJ service and your office is at 41 Broadway in New York, you should only add that location in Google Places, even if you also DJ at 32 Main Street and at 14 Smith Street.

How to indicate service areas

For businesses that have one physical location but also offer their services elsewhere - such as the aforementioned businesses as well as locksmiths, translation services, delivery pizzerias, cleaning services and the like - you can use the Service Areas feature in your Google Places account. Marking a service area enables you to show your potential customers the range of places where you work.

Businesses that require travel to meet customers can define a radius around their main location or select specific areas they serve. If your main location is your home address and only used to receive business-related mail and phone calls, you can also hide that address and only show the service area in which you operate. This might be the case for babysitters, DJs, household services or IT repair services. Detailed instructions about how to set up this feature can be found in our help center.

Taxi and courier companies are particularly good examples for the use of the Service Areas feature. They offer a service that is location-independent and therefore shouldn't be associated with fixed locations on Google Maps. Even if you can find taxis often in front of train stations or airports, these are not locations owned by the business. The service area feature allows taxis to indicate the area in which they operate. If the taxis are coordinated over a dispatch centre, that can be listed as one physical location, otherwise the address should be hidden.

How to verify a listing

In order for your free business listing to appear on Google and Google Maps, you must verify your business via Google Places. This simple process includes providing a verification code by mail, automated call or text message. The phone number used for this process will be shown in your listing, so be sure that the number directs calls to your business.

We hope this information helps to explain our Google Places quality guidelines around setting up a free business listing. If you have any further questions about the types of businesses that are eligible for inclusion in Google Places, please visit our Google Places help forum.

Posted by Lina Paczensky, Local Search Quality

Trailblazing in Portland

[Cross-posted from the Hotpot Community Blog]

When we announced the availability of Hotpot last month, we knew from the beginning we were going to take a different approach to marketing the product and engaging with our users, both businesses and consumers.

To that end, we’re excited today to start testing this new approach by launching our first local marketing campaign in Portland, Oregon. Portland is a tech savvy, forward-thinking city with a history of innovation and some of the best coffee houses, microbreweries and parks in the country. Whether you know it as The City of Roses, Stumptown, P-Town, Rip City or just PDX, Portland’s thriving local business community and strong heritage of being a trailblazer made it a great choice for us to try something new.

So starting today and over the course of the next few months, we’ll be out and about in Portland. Here’s a taste of what’s in store:

Business Kits and Window Decals

Every day millions of people search on Google.com to find local businesses, and we want to make it seamless for standout businesses to get discovered online. To achieve this, we’ll be working directly with some of Portland’s top businesses to educate them about Google Places for business and all its benefits. In addition, to help these businesses spread the word, we’re providing owners with special Google Places Business Kits. These kits are a multi-flavored sampler of marketing materials that can help businesses get even more exposure, get them rated and reviewed online, and get more customers through their door. We’re already distributing these to some of Portland’s top businesses, but any business in Portland who has claimed their Place page can request a box.

A central part of the kit is the bright red “Recommended on Google” window sticker. This is not your ordinary sticker. Unlike others, this is an interactive sticker that has Near Field Communications (NFC) technology built right in, allowing people with cutting edge phones like the Nexus S to simply touch their phones to the sticker to find out more information about the business. Suddenly stickers are cool again!

Community Events

Sure, Hotpot’s about sharing recommendations with friends online. But we thought it’d be fun to take things offline. To kick things off, we’re partnering with Portland’s beloved Voodoo Doughnut. Because we at Google are such big fans of their tasty treats, we wanted to spread the love — so if you like doughnuts and coffee, be sure to stop by both locations starting this Saturday at 10am for a special treat.

Hotpot Jackpot

We’re also launching our second Hotpot Jackpot competition to encourage Portlanders to start rating the places they know and share them with friends and family. Everyone over the age of 18 who lives within a 50-mile radius of Portland can participate, and the top five raters at the end of the competition will win dinner for 10 at any restaurant in Portland, courtesy of Google. To kick things off, all of the fans at tonight’s Trail Blazers vs. Magic game will receive t-shirts announcing the competition and supporting the Blazers.

This is just the beginning and we’ll be doing a lot more in the upcoming months. For the latest and greatest of what we’re up to in Portland (and elsewhere), keep an eye out by staying up to date via the Hotpot Blog, and by following us on Twitter and liking us on Facebook.

Posted by Bernardo Hernandez, Director of Emerging Marketing

How Local Search Ranking Works

We’ve been quite busy this year working on Google Places, Tags, Boost, and our shiny new addition: Hotpot. With so many different products and features now available for local businesses, we wanted to take a step back and explain how the ranking of local listings works when people search on Google and Google Maps.

Product Manager Jeremy Sussman takes us under the hood in this informative video. Below are a few key takeaways, but we encourage you to watch the video, which features helpful examples and visuals.

Local search ranking refers to the placement and order of local information on a Google or Google Maps organic search results page. There are a variety of factors we take into account to provide you with results that match your local search, and three of the primary signals are relevance, prominence and distance. The best way to help potential customers connect with your business is to ensure that your basic company information like its name, address and phone number, are accurate, and then to add rich details like photos, hours of operation and more. You can do this by claiming and verifying your business via Google Places. However, claimed business listings do not receive any special ranking treatment over unclaimed business listings.

Google Tags and Boost are great online advertising solutions for local businesses. Tags make your organic business listings stand out on the Google and Google Maps search results page with a bright yellow marker that highlights specific attributes such as offers, videos or photos. And Boost is an effective complement to your organic Places listing because it quickly and easily creates an ad that can appear alongside the search results - giving your business additional exposure to people searching online. Neither of these advertising products available through your Google Places account affect the organic ranking of your business listing on Google or Google Maps.

Conversely, Hotpot - our new local recommendation engine based on ratings from you and your friends - can definitely affect the ranking of the local businesses you see in your organic search results. If you’re signed in to your Google account and have enabled Hotpot, you’ll get personalized recommendations based on the ratings you and your friends provided - making it easier for you to discover new places you’ll enjoy.

Posted by Brianna Brekke, Senior Strategist, Google Places

Video: How To Hotpot

[Cross-posted from the Hotpot Community Blog]

As you know, we recently announced the launch of Hotpot, our new local recommendation engine for Google Places, powered by you and your friends. In the following video, Mat Balez, a Google product manager, talks more about how to find the places you'll love using Hotpot.



Posted by Vanessa Schneider, Hotpot Team

Google Boost: Now available in additional U.S. cities

We recently announced that our new search advertising program, Google Boost, is available to local businesses in San Francisco, Houston and Chicago. Based on the great feedback and results from early participants, the beta is expanding to additional U.S. cities. Starting today, select local business owners can sign in to their Google Places account and try Boost if they’re located in San Jose, Seattle, Wichita, Charlottesville (VA), Atlanta, Chapel Hill, Orlando, Washington D.C., Boston, Cross Plains (TX) and Portland (ME). We’ve also made Boost available for all local businesses in Illinois.

A Boost ad for Houston-based Click Photography, and it’s corresponding blue map pin

For those of you who are not yet familiar with Boost, it’s a quick and easy way for local businesses to market themselves and connect with potential customers in their area. Based on the information you’ve already provided on the Place page for your business, we provide a suggested ad description, a web or Place page, your business categories and a monthly budget. Once you’ve confirmed these four simple elements, our system automatically creates an ad campaign. Your ad may start appearing almost immediately when people in your area search online for products and services related to your offering. And what’s more, you’ll only pay when a potential customer actually clicks on your ad. To be clear, the ranking of Boost ads in the “Ads” section of the Google.com and Google Maps search results pages are based on relevance and quality factors; and Boost ads do not impact the ranking of your free, organic business listings.

Over the next week, eligible businesses in the cities mentioned above will see an invitation to try Boost when they sign in to their Google Places account dashboard. Business owners located outside of these areas can fill out this form to be notified when Boost expands further to their regions.

Posted by Kiley McEvoy, Product Manager

Discover Yours: Local recommendations powered by you and your friends

There’s something so exciting about discovering new places. Nothing beats finding a great new place I’ve never been—whether it’s a new bakery with a special dessert, a hole-in-the-wall Mediterranean place I didn’t notice before or a local art gallery where I can let my imagination roam free.

The challenge with finding those great places is that each of us has different tastes. I want to find places I like and I want to find them quickly. So when I’m overwhelmed with possibilities, I turn to sources I can trust. For example, if I’m in a new city, I might chat with the concierge at my hotel and explain to him the kinds of places I like so he can give me personalized recommendations, or I’ll ask my friends for local recommendations because I value their opinions and we have similar tastes. But finding trusted advice is hard; wouldn’t it be great if there was a way for me to get these recommendations all the time, everywhere I go?

We are trying to do exactly that, and today we’re excited to share the first step: an early release of Hotpot - a local recommendation engine powered by you and your friends. With Hotpot, we’re making local search results for places on Google more personal, relevant and trustworthy. There are three main ingredients in the Hotpot recipe:

• Google Places - These are the 50 million places around the world for which we have rich details.

• The places you like - When you rate places you like, we’ll tell you about other related places you’ll love. I love my favorite neighborhood restaurant in Noe Valley, Firefly, so when I rate it 5 stars, Hotpot will try to recommend other places for me in the city with simple, homey food such as Home restaurant.

• The places your friends like - Share your ratings with your friends and see the places they’ve recommended. I’m planning a trip to Barcelona for the holidays and my friend Bernardo is a local. With Hotpot, I can see his recommendations when planning my trip on Google Maps, or when I’m in Spain using Google Maps or Places for Android.

Combining these three ingredients makes the hard task of choosing where to go easy; all you need is to rate places and add your friends. To do that we created the Hotpot rating app: quickly rate all the places you’ve been to and choose exactly which friends you want to invite to Hotpot. Then, when you’re visiting places, you can continue rating on the go from Mobile maps on Android.

Rate from the Hotpot rating app

Rate from Mobile maps on Android

Your recommendations are with you whenever you need them. In search results, you can see recommended places by using the new Place Search and clicking on the “Places” filter. You can also see recommendations when searching on Google Maps, Google Maps for Android or when checking the Place pages for a specific business.

Recommendations on Place Search

Recommendations on a Place page

Recommendations on Google Maps for Android

You can set a Places nickname (here’s how) when you start using Hotpot, so you control how you post your ratings. That way, only your friends will be able to see your real name.

Happy hotpotting!

Posted by Lior Ron, Product Manager

Google Places now more widely available in Asia

People often use the Internet to look for businesses in their nearby vicinity. For example, a mother in Karachi might be trying to find a dentist for her teenager, or a young professional in Colombo may find himself in need of a computer repair shop. People also go online to research places they might visit when traveling, such as a dive shop in Palau, a backpacker hostel in Kathmandu, or a cooking class in Phnom Penh.

Because of this increasing trend in which people search online to find local establishments, business owners all over the world are realizing how simple and easy it is to reach their target customers through free business listings on Google.com and Google Maps. We’ve been gradually expanding access to our online database of local information, called Google Places, and it has recently become available to businesses and locations in 30 additional countries in Asia.

Example of business listings displayed on google.com

If you haven't already claimed your free listing in Google Places, doing so can help ensure that customers see accurate information about your business, and increase your likelihood of being found from desktop and mobile devices - even if you don’t have a website. With your free Google Places account, you can:

• Be found: Verify your information to make sure people can find you on Google
• Stand out: Engage customers with photos, coupons, custom posts on your Place page and more
• Get insights: Use info about your listing to make smarter business decisions

Any business located in a region where Google Places is available (now more than 100 countries) can sign in to Google Places at any time to claim or update their listing. And for those of you specifically located in South Asia (Pakistan, Sri Lanka, Bangladesh, Maldives), Southeast Asia (Macau, Cambodia, Myanmar, Brunei, Laos), Western Asia (Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan), North Asia (Nepal, Afghanistan, Bhutan, Mongolia), and the Pacific (Fiji, French Polynesia, New Caledonia, Guam, Papua New Guinea, Northern Mariana Islands, Vanuatu, Solomon Islands, Tonga, Samoa, American Samoa and Palau), we warmly welcome you and invite you to check it out!

Posted by Andrew McGlinchey, Product Manager

New in Google Maps for Android: Updated reviews, search filters, and Latitude real-time updating

[Cross-posted from the Google Mobile Blog]

Lately, we’ve been working on giving you even better ways to find nearby places with Google Maps for Android, such as the Places icon and rich Place pages. Today, we are launching Google Maps 4.6 with a new design for Place page reviews, more options to filter search results, and a Google Latitude real-time updating option.

Place page reviews
Now, you’ll see that Place pages on Android Maps share the same new design for displaying reviews as used by Place pages on your computer. You can see:

• “Reviews from around the web” for highlighting sites that have high-quality reviews about the place.
• “Reviews from Google users” for reviews posted directly to Google Maps by other users

Filter search results
Of course, you’ll first need to narrow down which Place page reviews to check out. In addition to distance and ratings, you can also filter results for some searches by:

• Open now
• Neighborhood
• Related searches

Find the right place with the updated reviews section (left) or search results filters (right).

Google Latitude real-time updating
In Latitude, you can also choose an experimental “Real-time updating” option from an individual Latitude friend’s profile page to help meet up with them by temporarily seeing faster location updates (friends must have Maps 4.6 and Android 2.2+).

Get Google Maps 4.6 for Android 1.6 and above everywhere Maps is already available. Just search for Google Maps in Android Market (or tap here from your phone).

Visit our Help Center to learn more or tell us your feedback and questions in our Help Forum.

Posted by Michael Siliski, Product Manager, Google Mobile Team

Business Photos from Google are now on Place pages

Six months ago, we announced the pilot of a project to take photos of business interiors. Through this program, business owners located in the U.S., Australia and Japan could invite our photographers into their establishments to take high-quality images of their businesses. Excitement from interested business owners grew quickly, and we’ve since taken photos of businesses in about 30 cities.

Starting today, the images we’ve taken as part of the pilot can be viewed on the Place pages of participating businesses. Users and potential customers who look online for local businesses can now see more high-quality photos that give them a sense of what a place is really like. The photos may include the storefront, decor, layout, merchandise, food, signage about hours and accepted payment types, and other items that help people learn more about a business and decide if they want to go there. For example, if you’re looking for the perfect restaurant to make a good impression on a first date, the high-quality interior photos might help you decide if the ambiance and atmosphere of a particular place are right for the occasion you’re planning.

Here are a few examples of these high-resolution photos:

法善寺横丁　正弁丹吾亭, or Shoben Tango Tei, an authentic Japanese restaurant in Osaka, Japan

Pane e Vino, an award-winning Italian Restaurant in San Francisco, CA

Susan Avery Flowers and Event Styling, a wedding services, event planning and florist shop in Sydney, Australia

Business owners who worked directly with our photographers across these three regions will see the photos from Google on their Place page within the coming weeks. Thanks to all of you who welcomed us into your businesses. We’re continuing to take photos at more business locations, and urge others to let us know if you’d like us to visit you as well.

In the meantime, you can also upload your own photos and videos of your business by signing in to Google Places. By building out your Place page with visuals and other relevant business information - such as hours of operation, offers and more - you’ll help potential customers learn more about you and feel like they know what to expect when they actually walk through your doors.

Posted by Gadi Royz, Product Manager

Advertise your local business with Google Boost

As a local business owner in today’s day and age, you know that it’s important to have an online presence because that’s where your customers are. In fact, research shows that 97% of people conduct research online before buying locally. Hopefully you’ve gone to Google Places to claim your free business listing that appears on Google and Google Maps. That enables you to share accurate information about your business such as your hours of operation, photos and videos - and now you can do even more.

Today, we’re announcing the availability of a new online advertising solution to help local businesses connect with potential customers in their area. Boost enables business owners to easily create online search ads from directly within their Google Places account. No ongoing management is needed after the initial set up, and this beta is currently available to select local businesses in San Francisco, Houston and Chicago.

Boost ads are eligible to appear in the “Sponsored Links” section of Google.com and Google Maps search result pages. For example, if you’re a restaurant owner in San Francisco who has signed up for Boost, your ad may show up when someone does a related search like the one below, indicating a cuisine and location that matches yours. Beyond the basics like your company name, address, phone number and website, your ad may also include the number of reviews you’ve received, an average star rating and a link to your Place page to help potential customers find additional useful information about your business. When a map appears alongside the results, a blue pin will help folks quickly find your location on the map. Businesses using Google Tags will also see their yellow tag appear in the ad.


To create your ad, all that is required is a short business description, a web or Place page, your business categories and a monthly budget. From there, our system automatically sets up your ad campaign - figuring out the relevant keywords that will trigger your ad to appear on Google and Google Maps, and how to get the most out of the budget you allotted. You’ll only pay when a potential customer actually clicks on your ad, and you can also view basic ad performance data from your Google Places dashboard.

Here is an example of the simple sign up page within Google Places, which takes just a few minutes to complete. To make the process even easier, the “description” and “categories” fields may be pre-populated with suggestions based on the information you provided on the Place page for your business.


We hope Boost provides busy local business owners with a quick and easy way to share information about themselves with the people who look for them online. Placement in the “Sponsored Links” section of the page will, as always, depend on factors such as your ad’s relevance and quality. Boost does not affect the ranking of the free, organic business listings in any way.

As we do with all beta features, we’ll carefully review the data and effectiveness of this trial and may make changes before making decisions about any future expansion. In the meantime, business owners can sign in or claim their listing in Google Places, and select businesses in San Francisco, Houston and Chicago will see an invitation to try Boost in the account dashboard. Interested businesses outside these areas can sign up to receive notification when Boost comes to their area by filling out this form.

Posted by Kiley McEvoy, Product Manager

An Updated Design for Reviews on Place Pages

Reading reviews is one of the key things that people do before deciding if a place is right for them. Whether it’s figuring out where to go to dinner, or deciding which wedding venue to book, reading about other people’s experiences tends to be a critical step in the process. That’s why we think it’s important to help users find the most useful reviews, and sources of reviews, from around the web.

Today, we’re announcing a new design for how reviews are displayed on Place pages. Now, when you look at a Place page for a business, you’ll see a section on the page called “Reviews from around the web.” This section highlights reviews from a variety of sources, and helps you identify the sites that have high-quality, relevant information about a particular place. In many cases, this newly formatted section also provides a quick summary of what you can expect to see, including the number of reviews from each source and the average star rating that reviewers on that site gave a place.

For example, when looking at the Place page for wd~50, you can see that Yelp has some reviews about this restaurant, another bunch are provided by Zagat, and still more are available on Citysearch. If you want to learn more about this place, you can just click through on yelp.com, zagat.com or citysearch.com and read what people on those sites had to say about their experiences there.


In the section called “Reviews from Google users,” you can also read the additional reviews that individuals have posted directly to Google Maps. And of course, you can write your own review to share your opinions about this place and help future potential customers decide if they want to eat here.

We hope these changes to the way reviews are organized help you discover the most useful information about the places you care about from a diverse set of sources and voices. Enjoy checking out the new and interesting places you find!

Posted by Jana Urban, Google Place Page Team

Tips for creating a free business listing in Google Places: Business listing titles

Users search on Google.com and Google Maps because they’re looking for relevant, high-quality content that answers a question or fulfills a need. This useful information often appears in the form of business listings on the search results page, and these free listings are an important way for local business owners to connect with potential customers. We want to help you make the most of your business listing, so this is the first post in three-part blog series about how to set up a clear and effective business listing via Google Places. This first installment delves into the specific topic of business listing titles — also known as your company or organization name — and highlights some of the common issues business owners encounter when creating a listing.

Example of business listings displayed on google.com

Accurately list your basic business information

If you already have a business listing and want to tweak it, or if you haven’t yet claimed your business listing, sign in or visit Google Places here. The “Company/Organization” field will also serve as your business listing title, so you’ll want to enter in the exact name of your business. For example, for a business called “Fly Fishing Frankie’s Ltd.” the following would be its correct business and contact details:

Company/Organization: Fly Fishing Frankie’s Ltd.
Street Address: 88 Fish Road
City/Town and Postal Code: Fishtown, CA 90210
Main Phone: (555) 555-5555
Website: www.example_for_flyfishingfrankies.com

A clean, easy-to-read title

The title of your business listing should reflect the exact name of your company or organization as it’s used in the real world. While it’s acceptable to leave off company extensions like Ltd, GmbH or Inc, since those identifiers aren’t helpful to users, be sure to avoid adding any descriptions that aren’t part of the official business name or making any modifications to the official name. Your business listing title must match the business name you use in the real world (e.g. on signage, letterheads or business cards) in order to comply with our Google Places quality guidelines. Listings that are in violation of these guidelines may be suspended and won’t appear in Google search results.

Here are some additional reminders about business titles based on some of the offending listings we see and have to suspend. We also let you know how and where to include specific information you want to provide potential customers, while complying with our quality guidelines.

• Descriptors and keywords — The following are common examples of modified business titles. These are instances in which either descriptive phrases are used in lieu of the correct business name, or additional keywords and phrases have been added to the business name. These examples are not in accordance with our quality guidelines:
• [Example title violation] Professional fishing travels
  
• [Example title violation] Fly Fishing Frankie’s Ltd. - fishing, cutter travels, eating crabs
  
• [Example title violation] Fly Fishing Frankie’s Ltd. entertaining cutter travels
Note: While the “Company/Organization” field may only contain the name of your business, if you’d like to provide more information about your business’s classification or industry, you can do this by selecting the appropriate categories. You can also provide a more detailed description of your business - such as what you do and the the services you provide - in the “Description” field or on your company website.

• Location names — Unless the official name of your business includes the name of your city, town or other geographic indicator, adding superfluous location terms to the business title violates our guidelines:
• [Example title violation] Fly Fishing Frankie’s Ltd. Fishtown
  
• [Example title violation] Fly Fishing Frankie’s Ltd. in Market Place Shopping Mall
Note: To indicate the location of your business, please use the appropriate fields marked “Street Address,” “City/Town” and “Postal Code.” Adding location-specific information in the title of your listing is not necessary since our system automatically uses your address details to determine the search queries for which your listings would be geographically relevant. If you’re concerned that your business is difficult to find or part of a shopping mall or complex, you can provide users with further guidance about where to find you by adding that information in the “Description” field.

• Phone numbers and websites — Phone numbers and website URLs should not appear in your business title. These details should only be entered into their respective fields in your Google Places listing. The following examples of titles violate our quality guidelines:
• [Example title violation] Fly Fishing Frankie’s Ltd. (555) 555-5555
  
• [Example title violation] Fly Fishing Frankie’s Ltd. www.example_for_fishingfreddys.com

• Capitalization and Punctuation — Some users may be tempted to use special characters or excessive capitalization in the business title to draw attention to their listing. However, this practice is not compliant with our quality guidelines:
• [Example title violation] FLY FISHING FRANKIE’S LTD.
  
• [Example title violation] **!!**Fly Fishing Frankie’s Ltd.**!!**
Note: In order to ensure that the Google Places business listing results are useful and easy to read, please refrain from using visual gimmicks. Business titles, as well as addresses, should always use standard capitalization and punctuation.

The above examples may not cover all cases of business title violations, but we hope we were able to highlight some of the common mistakes we’ve seen. By avoiding these errors when setting up your business listing title, as well as reading through the rest of our Google Places quality guidelines, you should be in good shape to create an optimal and compliant listing.

If you realize that your existing listing is not compliant with our quality guidelines, we encourage you to sign in to your Google Places account to make the required changes and avoid getting temporarily suspended for violating the guidelines.

We hope you find this information helpful, and if you have further questions about business listing titles, visit our Google Places help forum.

Posted by Claudia Pfalzer, Local Search Quality

For your viewing pleasure: a new and improved way to explore online photos

When you’re curious about a new place - be it a restaurant that you haven’t yet tried or a popular tourist attraction you’re considering visiting on an upcoming trip - you may find it useful to see what that place looks like in advance. For this reason, Place pages make it possible to visually explore various locations by aggregating and displaying photos from around the web.

Today, we’re offering you a better, more streamlined way to view these photos. With this new feature, you can easily flip through a whole collection of photos and find the sites on the web that have relevant pictures of a given place. Photos that have been uploaded by our Panoramio or Google Places users will appear in high-resolution as an overlay when users click on them. For photos from other sources, you can easily click on a specific photo to see more and visit the site it comes from.



This simple and intuitive online album experience makes it easier to explore all the wonderful photographs of places all over the world. For example, the above photos on the Place page for Coit Tower in San Francisco really help bring the place to life since they’re shot from multiple angles and different times of day, and provide context about this landmark’s location in San Francisco.

If you’re interested in uploading your photos of places and making them more discoverable online, check out Panoramio, a great way to share geo-tagged photos on the Web.

By Sascha Häberling, Software Engineer

More easily find some of your favorite businesses right on the map

Over the years, we’ve made many improvements to Google Maps to make it as useful and relevant as possible. From basics like road and street names, to labels for points of interest and landmarks, to panoramic images on Street View, we’re working hard to make Google Maps as reflective of the real world as possible.

As part of this effort, we include “places” directly on the map by providing clickable icons that link to the Place page for those locations. When you’re on Google Maps on your desktop or on your mobile phone, this makes it easy to explore the world around you and tap into information on the web that can help you make decisions. For example, you can use the map to answer questions like, “Is there a good place to eat near my business meeting?” or “What shops are on that street two blocks over?” In a pilot program in Australia earlier this year, we further expanded this idea of putting places directly on the map by allowing business owners to brand their locations with their own icons - helping users find familiar brands and helping businesses promote themselves. Interest in this feature has been growing, and today we’re excited to announce the beta of sponsored map icons in the United States.

Now, when you zoom in to areas of interest on Google Maps, you’ll more easily be able to spot the locations of companies and brands that are already familiar to you. That’s because we’re working with business owners to enable them to replace the standard icons that appear on the map at their business locations with their well-known company logos. These logos appear directly on the map when you zoom in to see a close-up view of an area. Just like the existing default business icons that appear in grey, these colored logos are clickable and open the Place page for that business. Both large and small businesses can claim their Place pages and enhance them with information including hours of operation, product inventory, photos and videos.


By helping users identify popular businesses, we’re making it easier to browse the map and navigate the real world. That might mean fortunately stumbling upon a nearby ATM when you’re looking up the address of the new restaurant where you’re dining tonight, or exploring the neighborhood you just moved into by figuring out where the grocery store is relative to your new apartment.

In the coming weeks, we’ll also make these sponsored map icons visible on mobile phones, because more often than not, you want to know what’s around you when you’re on the go. So if you’re rushing to meet friends who are impatiently waiting for you “across from the fast food joint,” you can quickly zoom in on the map to see exactly where that is. Or if you’re on the airport shuttle and just remembered you forgot to pack toothpaste, you can keep on time for your flight by checking out Google Maps and discovering that there’s a retail store just a block away from the hotel where you’ll be staying.


In addition to helping you find locations for some of your favorite businesses, these recognizable logos also help business owners promote the storefronts of their well-visited locations. Advertisers pay to have their company logos appear on the map, and to help you remember their locations the next time you’re in the area. Sponsored map icons are being offered as a limited beta to companies in the U.S. with multiple locations and a well-known brand. Participation in this beta does not affect visibility on the map; the new feature is only available to businesses that already appear on the map, and whose default icons can be swapped out for their logo.

Businesses across a variety of industries, from banking to retailers to self-storage, are participating. We hope you enjoy the ease of finding familiar businesses while browsing new, potentially unfamiliar neighborhoods on Google Maps.

Posted by Matthew Leske, Product Manager