Sony lancia un network per telefoni cellulari incentrato sui film e capisce che l'uso deve cominciare a cambiare che magari avranno un senso i film sul cellulare ma non sarà lo stesso senso dei film al cinema o sul televisore.
Although the prospect of viewers sitting in front of a two-inch screen for two hours seems dim, Berger noted that the objective isn't to keep people watching for the duration of a film.
"We recognize that people are on the go with their mobile phone and coming and going," he said. "This isn't for people looking to view a movie for the first time. It's OK to miss the beginning."
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